Business Model Overview
Understanding different business models is crucial for defining market strategies, technology architecture, and monetization approaches. Below is a comparison of common models and their characteristics.
| Business Model | Description | Examples |
|---|---|---|
| B2C (Business-to-Consumer) | A company sells directly to individual consumers. | Amazon, Netflix, Apple Store |
| B2B (Business-to-Business) | A business provides goods or services to another business. | Salesforce, AWS, Oracle |
| B2B2C (Business-to-Business-to-Consumer) | A business sells to another business, which then sells to consumers. | Shopify, White-label SaaS, Retail supply chains |
| D2C (Direct-to-Consumer) | A company bypasses intermediaries and sells directly to end consumers. | Tesla, Warby Parker, Dollar Shave Club |
| C2C (Consumer-to-Consumer) | Consumers sell directly to other consumers via a platform. | eBay, Airbnb, Etsy |
| C2B (Consumer-to-Business) | Consumers provide products or services to businesses. | Upwork, Influencer marketing, Freelance platforms |
| G2C (Government-to-Consumer) | Government provides services directly to individuals. | Online tax filing, Passport applications |
| G2B (Government-to-Business) | Government services targeted at businesses. | Business licensing, Compliance portals |
Each model has unique implications for customer engagement, technology infrastructure, and revenue generation. Choosing the right approach depends on factors like target audience, scalability, and distribution channels.